The Effect of Heat
The main difference between matcha and hojicha comes from how the tea leaves are processed—specifically, whether they are roasted.
Matcha uses tea leaves that are steamed and dried but never roasted. This preserves the chlorophyll in the leaves, which gives the latte its vivid green color. Because the leaves are ground into a fine powder and whisked directly into the drink, the entire leaf is consumed. This produces a strong green tea flavor.
Hojicha is made by roasting green tea leaves at a high temperature. This process changes the color and flavor of the leaves, turning them from green to a reddish-brown shade. Roasting reduces some of the bitterness of the tea and produces a toasted aroma.
Good to Know: Powder vs. Concentrate
In a café setting, you may notice a difference in how these drinks are prepared. Matcha is usually made with powder mixed directly into the drink, which creates a slightly thicker texture.
Hojicha may be prepared two ways: as a finely ground powder (similar to matcha) or as a brewed tea concentrate made from whole leaves. If the café uses a concentrate, the drink will feel thinner and more like traditional tea. If they use powder, the drink will feel creamier.
Caffeine Experience
The processing of the leaves also changes how much caffeine the drink contains.
A Matcha Latte typically provides 60–80 mg of caffeine per serving. Matcha also contains L-theanine (el-THEE-uh-neen), a compound found in tea that slows how caffeine is absorbed.
A Hojicha Latte usually contains 15–30 mg of caffeine. The roasting process reduces the caffeine level of the tea, which makes hojicha a popular option for people who prefer low-caffeine drinks.
Flavor Comparison
Matcha is savory and earthy, with a grassy green tea flavor. It pairs well with sweeteners like honey or agave, which can balance the natural bitterness.
Hojicha has a roasted flavor often compared to toasted grains or nuts. Many people find it easier to drink than traditional green tea, and it usually requires little added sugar.
Frequently Asked Questions
Which has more caffeine, matcha or hojicha?
Matcha contains more caffeine. A standard matcha latte has approximately 60–80 mg, while a hojicha latte typically contains 15–30 mg.
What is the main difference in taste between matcha and hojicha?
Matcha is fresh, grassy, and slightly savory with an umami depth. Hojicha is toasty and roasted with notes of caramel and warm grain.
Is hojicha just roasted matcha?
No. Both come from the same green tea plant, but they use different processes. Matcha is made from shade-grown leaves ground into a fine powder. Hojicha is made from green tea leaves and sometimes stems that are roasted at high heat.